Obermutten – A little village goes global
With a mix of modern media and old-fashioned handwork the Swiss mountain village Obermutten became a global internet phenomenon. Heartwarming advertisement fairy tale! ...
It all began with posts on social media. Then it spread to red carpet events, live TV broadcasts, theatre performances and even the Israeli president joined in. The awareness campaign for the Stop Cancer Association – to highlight what happens after young adults in the age 18-40 receive a cancer diagnosis – got Israel stuck for a week. Great work for a good cause.