Bike for Brussels – The Poncho Poster
For many people rain is a major obstacle to go cycling. That’s why Brussels Mobility came up with this awesome product activation. The Poncho Posters were a limited series ...
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless hotspot. Passers-by can activate the connection with their smartphones and if they do they get access to the movie trailer and a few extra content goodies. Look here for the case study.