Peugeot – Recycle the noise, silence the city
Our cities are getting louder and noise pollution appears to be one crucial and societal issue. Starting from that point, Peugeot has imagined a solution to recycle the noise ...
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a French harbour who tried it where in for a not so tasty surprise, because WAVE was entirely made… of seawater. After people spitted the water out, the can revealed a wise lesson: ‘Make this your last taste of drowning.’ Cruel prank or great marketing campaign? Or maybe both…