KLM – The Cover Greetings
Flying can be more than a physical journey. Saying goodbye to loves ones and family sometimes is quite emotional. With The Cover Greetins the Dutch airline KLM gave people the chance ...
Brandactivation travels to Brazil to spot cool advertising cases. This stunt by the Brazilian Association of Organ Transplantation won Gold in Cannes last week. It all begun when the eccentric Brazilian billionaire Chiquinho Scarpa posted on his Facebook page that he would bury his $500,000 Bentley in the yard of his mansion. The impact was huge. People were revolted and the media strongly criticized his decision. But at the day of the burial Scarpa made a very surprising statement, as can can be seen in this case study.