Sol de Janeiro – Skin Cancer Campaign
In this amazing awareness campaign sunscreen brand Sol de Janeiro and Ogilvy Brazil use a key element of the Brazilian beach life – tattoos – to boost awareness of ...
Beer brands like to play with that Men Are from Mars, Women Are from Venus thing. Heineken of course did an awesome job with the Walk in Fridge commercial, but this social media driven activation by Andes Beer is also pretty damn funny. The hired a specialized rescue team who rescued men from a depressing event. Look here for the teaser.