ASICS – Treadmill Challenge

01 November 2013 | Durables

Ryan Hall, America’s fastest marathoner, runs an average of 4:46 a mile. How long they can ordinary people keep up at his pace? To promote its sponsorship of the upcoming New York marathon ASICS tests the running skills of New Yorkers. And when you see the video a marathon suddenly looks like 100 m sprint…

16 October 2015 |

Toyota – The Barista Project

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain ...
02 February 2009 |

Toyota iQ – Fun celebrity race

To prove how easy to use and fashionable their new city car is, Toyota organized a fun celebrity race during the Amsterdam Fashion Week. In the presence of journalists ...
07 March 2014 | Durables

Kenneth Cole – Google Glass Campaign

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...