Norwegian Airlines – Interactive Billboard
One cool concept before the year is over. To create awareness around its long-haul destinations to New York Norwegian Airlines gave shoppers in an Oslo mall the chance to ...
After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ad. They call it an ‘i-mmercial’. It allows the viewer to somewhat step into the ad. When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to take a look inside the house that just got battered in the ad. The story ends with a one touch link to download the special AXA ‘Mobile service woning’ iPhone App.