Basel Tourism – Pokémon Go, The Revenge

The Basel tourism agency uses the Pokemon Go hype for an awesome piece of city marketing. The crazy video shows four life-sized Pikachus running the streets of Switzerland’s third-largest city hunting for tourists and locals. Along the way viewers get an impression of Basel’s well-known sites and they are directed to the Explore Basel with Pokémon site. In a few days the video past the 70 million views on Facebook. After last’s weeks Graubünden stunt another great tourism campaign from Switzerland.