Cadbury – Share the Joy

18 May 2011 | Fastmovers

Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these moments of New Zealanders experiencing joy Grammy winner Bobby McFerrin (Don’t Worry, Be Happy) composed a song.
 

20 May 2013 |

Yihaodian – 1000 virtual supermarkets

China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian ...
23 March 2010 |

Ben & Jerry’s – Viva la Givolution

A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a ...
13 August 2010 | Fastmovers

Omo – Try Something New With Omo

Giveaways have proofed to be a great marketing tool for many years. In most promotional competitions involving giveaways, consumers must reach out to the company to claim their prize. ...