The worlds most inspiring promotional & loyalty activation ideas

29 April 2009 |

Grolsch – COOL

On the Dutch national holiday Queen’s Day (April 30) brewer Grolsch launches the COOL campaign. In a special bus people can exchange lukewarm beer cans of any brand for ...

22 April 2009 |

Eukanuba – Fetch

The optimal balance of Omega 3 and Omega 6 essential fats in Eukanuba dog food makes your dog smarter. Saatchi&Saatchi in South Africa translates this message in a nice ...

20 April 2009 |

Lilly Allen – The Unfucker

Fuck you is the title of Lilly Allen’s new hit track. The rather explicit lyrics will irritate some parents and Christian groups for sure and record company EMI Holland ...

10 April 2009 |

Pattex – Power Tape

Pattex presents a series of funny videos about the strength of their Power Tape. Watch girls boost their cleavage and men in a Power Tape suit. The viral are ...

09 April 2009 |

Coca-Cola – Interactive vending machine

With awesome animations Coca-Cola gives us a peek in the inner life of soft drink vending machines. Shortly a bit of this magic will come to life on the ...

02 April 2009 |

Milka – Li-la len-te

The next few days it’s only a matter of one step between the hectic city and a rural atmosphere. Outdoor advertising company JCDecaux transformed bus stops in Amsterdam and ...

23 March 2009 |

Milky Way – Stretch Caramel

BBDO New York created a caramel-stretching campaign for a Milky Way candybar. In this ambient they use seatbelts in a New York taxi. And look at this one in ...

19 March 2009 | Fastmovers

TicTac – TicTac Micha

A must-see Danish viral campaign for TicTac starring Micha Albacow. This human beat machine can do musical magic with TicTac boxes. The video of his street performance in Copenhagen ...

17 March 2009 |

Axe – Armpit Oracle

Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...

19 February 2009 |

KitKat – Human vending machines

Everyone knows never to accept candy from strange men. But this vendor at Londons Victoria Station is too irresistible to resist. The human vending machines are tied to Kit ...