COCA-COLA – FRIENDLY TWIST BOTLLE

30 May 2014 | Fastmovers

Coke’s all about sharing. That’s the marketing message Coca-Cola is spreading around the world. In Colombia the brand devised a funny method to get freshmen at colleges connected. They designed a bottle with a special type of cap that can only be opened with another bottle of Coke: the Friendly Twist. The feelgood video is going viral.