V2C Gin – Drowned Bottle Openers
Every year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That inspired the independent Amsterdam-based gin brand V2C to give new life to these forgotten bicycles by ...
In the heart of one of the most hectic cities in the world Corona created a secret paradise. Stripping away the surrounding concrete jungle of Mexico City, Paraíso Secreto combined theatrics, VR technology and interactive set design to immerse visitors into a natural mirage. They gained access via a hidden door camouflaged as a Corona vending machine. To heighten the realism, sand, heat, wind and even scents, allowed visitors to feel real-world elements as they travelled along a virtual path. Over 3,000 people experienced the secret paradise including local influencers, contest winners and passers-by.