Dell – Unseen Ballet

03 December 2021 | Services

In this award-winning holiday activation Dell tugs on your heartstrings by giving people with visual impairments an unforgettable experience. In partnership with Ballet Austin and eSight the tech brand equipped 150 people with special glasses that enabled them to view a live performance of The Nutcracker for the first time. It resulted in a truly special event that promoted inclusion, demonstrated how technology can the door to new possibilities and became national news.