Universal Music – Move Like Lorde
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
Kayne West gives new meaning to the expression ‘sell your head’. The high-end Italian fashion
house Fendi paid the stylish rapper 10.000 dollars to walk around as a living
billboard on a party in Tokyo. Is this the new way of celebrity advertising?