Geneva Opera House – Ink-redible Sneakers

After the renovation of its entire building The Geneva Opera House wanted to break the image of an old-fashioned venue. To do so, the institute developed a range of sneakers that linked the institution’s past to its future. The ink the designer used was made from materials salvaged from the old opera house – everything from costumes to chairs. The limited sneakers were sent to major chief editors and influencers with an invitation to attend the reopening and spread the word that the institution’s doors are open to all generations.