Coke Zero – Drinkable Advertising
Coke Zero submerged The United States in recent months with a wave of drinkable advertising. A billboard was kicking off an innovative multi-channel campaign with interactive commercials (in partnership ...
Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded and turned into QR stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Look here for the case study.