Nike – Hyper Court
With the multiple Cannes Lion-winning race track Unlimited Stadium Nike gave us a look in the future of athletics. Last week the brand again launched a high-tech sports playground ...
In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal and pro gamer Peter Jeakins. Each competitor was given a 2018 Civic Type R. Rahal was behind the wheel of the real-world version, Jeakins’ entered the digital universe of Forza Motorsport 7. Honda released an adrenaline-pumping three-minute video of the race. Of course we won’t spoil the ending…