Brandactivation.nl new style
Since 2005 Brandactivation.nl collects the most innovative and effective cross media advertising concepts from all over the world. We thought it was time to give our blog a new ...
The people at IKEA have the talent to give normal things a funny twist. A fine example of this creative spirit is the recent release of their cookbook Homemade is Best, a beautiful designed baking guide that contains recipes from IKEA customers. As an interactive dessert IKEA just launched the Kondis iPhone app (Kondis is Swedish for stamina). The app combines the cool ingredient photography of the cookbook with an exercise component. Pick which dessert you’re going to make and Kondis shows the amount of exercise you need to burn the calories.