Jamin – Chocotweets

07 December 2012 | Fastmovers

Sinterklaas (Saint Nicholas) is the Dutch version of Santa Claus and he visits Holland by boat every year. In the weeks before the celebration candy store Jamin introduced ChocoTweets. It refers to the tradition that everyone writes each other poems. On the action site people could write poems in 140 signs. On December 5th (Saint Nicholas’s birthday) the most popular ChocoTweets turned into real chocolate letters.