Kérastase – Hair Coach

04 January 2017 | Durables

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will launch its Hair Coach, the world’s first smart hairbrush that empowers people to track and improve hair health. Filled with sensors the brush seamlessly syncs to your smartphone and can provide insights and custom made advice for product that fit your hair.

 

 

02 August 2012 | Durables

Nike – House of Innovation

Check this seriously cool brand experience during the Olympics. In cooperation with Selfridge London Nike created the House of Innovation: a high-tech experiential retail space designed for digitally connected ...
03 May 2018 |

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...
15 December 2014 |

The North Face – See for Yourself Taxi

Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...