Smart Communications – Smart Text Books
This very cool and engaging campaign won Cannes Mobile Grand Prix last week. Smart, the Philippines’ largest telecom provider, took its mission to “make text light and easy” further than ...
This is one of the coolest advertising stunts we’ve seen in the last couple of months. In partnership with Airbnb the Dutch airline KLM organized a contest in which people could win a night in a plane that was transformed into a luxurious apartment. It resulted in no less than 10,000 participants. This video shows how the 3 lucky winners spent a magical night in the airplane apartment. Check out the campaign site for more pictures and a making of video.