Europcar – La Grande Compression
To promote rental company Europcar’s new service Autoliberté, Ogilvy Paris organized this hidden camera prank. Shoppers were flabbergasted after finding a piece of scrap at the spot they’ve just ...
With 3.9 million likes on Facebook and half a million Twitter followers KLM already has a strong position on social media. The recently launched mobile game Avation Empire is an interesting step forward in their brand loyalty strategy. By playing Avation Empire you can experience the complexity of running an airline: choose your destinations, invest in aircraft and design your airports as times and technologies change. Want to check it out? It’s now available on the App Store and soon on Google Play.