People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer in their bodies, but the emotional paralysis in their mind. To help cancer patients overcome this, Lilly Oncology created the Get Up Alarm Clock – a social media device that aggregates messages of strength from loved ones and projects them onto people’s bedroom ceilings. By tapping into their social network, it gave cancer patients reasons to get up and fight. The Get Up Alarm Clock reached more than 300 people and the campaign was a prize winner at several major festivals.
A week before Veterans’ Day the American non-profit organization Degage Ministries and creative Rob Bliss – known for his fun publicity stunts – released this gripping video. Jim Wolf is ...
This recruiting campaign by the Swedish Armed Forces reflects on difficult questions on social engament. Do you really care about other people? Would you give up your freedom to ...
At first sight it seems as if people walked into a normal high-end leather store in Bangkok. But when the shoppers took a better look at the bags, belts, ...