McDonald's – Pick n Play

02 June 2011 | Fastmovers

Check this great outdoor campaign for McDonalds in Stockholm. In Pick N’ Play passers-by can compete in a fun challenge on an interactive billboard, using their smartphones. By using the latest geo technology for smartphones there is no app download required, which makes participating easy as beans. If players last for more than thirty seconds they win a coupon for free fast food at a nearby McDonalds.