Nike – House of Innovation
Check this seriously cool brand experience during the Olympics. In cooperation with Selfridge London Nike created the House of Innovation: a high-tech experiential retail space designed for digitally connected ...
Pepsi versus Coke, McDonalds versus Burger King. Some brands are born to be rivals and for Microsoft and Apple that certainly is the case during the holiday season. But this year a group of 37 Microsoft employees – along with a local NYC children’s youth choir – gathered in the company’s new flagship store in New York to sing a song of peace in front of the Apple store on 5th Avenue. Too cheesy or a class act? Watch the video and judge for yourself.