Beck’s – Playable posters
To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use ...
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to different locations in Europe. The only key to open the fridge was a Canadian passport. Look here for the case video and here for the making of. Really nice work!