Samsung – Look at Me app
We start 2015 with a touching doing good campaign. In cooperation with creative agency Cheil and two Korean universities Samsung developed an app that maybe can help autistic children ...
In this engaging social experiment Momondo tries online travel agency invited a group of 67 patriots from all over the world and offered them to take a DNA test to find out more about their ancestry. That resulted in a revealing mini documentary that became a huge viral hit. The message: we are more connected to the rest of the world than we realise. The project is part of a wider campaign in which people can win a ‘DNA journey’ and visit the regions from which they originate.