McDonald's – Pick n Play
Check this great outdoor campaign for McDonalds in Stockholm. In Pick N’ Play passers-by can compete in a fun challenge on an interactive billboard, using their smartphones. By using ...
Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: from a line of cool goodies that make healthier living fun for children to a prime time tv show. The results were massive and the campaign became sort of a national movement. The case video is certainly worth watching.