Paso de los Toros – Immortal Revenge

06 April 2010 | Fastmovers

The bitter taste of Paso de los Toros tonic water inspired BBDO Argentina to create this dark crossover campaign with a funny twist. People with a broken heart could post their feelings on a website. The best 72 messages were immortalized in an illustrated book timed that was released on Valentine’s Day with a sinister guerrilla marketing action.