Pepsi – The Refresh Project

05 January 2010 | Fastmovers

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

24 February 2016 |

McDonald's – Snow Billboard

McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into ...
29 April 2009 | Fastmovers

Grolsch – COOL

On the Dutch national holiday Queen’s Day (April 30) brewer Grolsch launches the COOL campaign. In a special bus people can exchange lukewarm beer cans of any brand for ...
12 August 2016 |

Cheetos – The Museum

Is it a dolphin? Your dad’s moustache? A saxophone? Cheetos are like clouds – each has a unique shape that comes to life with your imagination. This summer the ...