Tribord – The Worst Drink in the World
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a ...
Social communities with die-hard fans are crucial for a successful launch of new video game. To get their attention you have to come up with epic out of the box idea. Out of the box is the Shoot my Truck campaign for PlayStations Twisted Metal for sure. In this teaser game developer David Jaffe invites people for a social media shoot-out with a real machine gun at a set full of explosive laden objects. The result was an explosive two day live event.