Renault – Electric Village

24 July 2021 | Durables

93% of French people still believe they need more infrastructure or to live in a big city to switch to electric. To prove them wrong Renault turned the most remote town in France into the first 100% electric vehicle city in the world. Because if electric is possible in Appy, it’s possible anywhere. The car brand brought all-electric Renault ZOEs to replace every single car of all the inhabitants (25 families) for three years. And voila, this is how a city that nobody heard about before made 63 million views, increased Renault ZOE’s sales by 50% and helped ZOE to become number one in Europe. Be sure to check out this multiple-award winning case.

09 June 2009 |

Converse – Shoefiti

On various hotspots in Dutch and Belgium cities you can see pairs of Converse shoes hanging in weird places. The two different models are connected by shoelaces. The finder ...
03 May 2018 |

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...