Alibaba and Ford – Super Test-Drive Centre
In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. ...
This case video features an interesting social media activation by Renault in The Netherlands. The French car brand presented an authentic campaign that intergrated nostalgic storytelling with Facebook’s interactive options. The results are pretty good: 10,293 unique tags and the number of Facebook-fans doubled.