Nike – The Pool
In the London borough of Dagenham Nike has converted an old 1970s public swimming pool into a flashy BMX facility. After a spectacular kick off with the world’s best ...
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters with a QR-code. With their smartphones people could get access to an innovative virtual music happening with four best-selling local rock groups. For the technical realization Sony used its own SmartAR system. The campaign results were excellent: the MDR-1 became the top selling headphone on Japan’s leading price comparison e-commerce site, the initiative generated a great deal of free publicity and attracted 390,000 fans in the space of a month.