Sony Mobile – Instazoom

15 April 2016 | Durables

To demonstrate the photographic performance of the Xperia Z5 camera, Sony in France came up with this spot-on Instagram adventure. The experience begins with a picture of a Paris building that you can actually zoom in on (Instagram doesn’t offer a zoom feature). When you click on it you enter a game with weird creatures and hidden messages. People who find the code can win two tickets for Champions League semi-final. The video below shows the campaign in action.

05 November 2012 |

Adidas – Interactive Window Shopping

With this great case Adidas explores the boundaries of interactive window shopping. At one of its stores in Nürnberg, Germany, passersby could browse the collection, try out clothes on ...
10 June 2014 | Durables

Volkswagen – Eyes on the Road

Using a smartphone behind the wheel costs lives. In Hong Kong, Volkswagen helped to warn people for this peril with a technologically savvy and extremely effective activation. Check out ...
07 June 2016 |

Lockheed Martin – Field Trip to Mars

Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...