Payless – Palessi
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.