Toyota – Try My Hybrid

13 February 2014 | Durables

Satisfied customers are the best brand ambassadors. Toyota Norway translates this sales wisdom into an innovative social campaign. Without being paid, hundreds of Toyota owners volunteered via Facebook to allow friends, neighbours and even complete strangers to test-drive their hybrid cars. The concept turned out to be a huge succe. Take a look at the case video for more details.

27 August 2014 | Durables

SMART – THE DANCING TRAFFIC LIGHT

Car manufacturer Smart believes that smart ideas can turn a city into a better place. This funny feel good activation in Portugal is part of the international WhatAreYouFOR campaign. ...
13 February 2017 |

ASICS – The Big Chase

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand ...
25 October 2009 |

Volkswagen – The Fun Theory

How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...