Shell & VVN – The Boss (featuring Monsif)
In cooperation with the Dutch traffic safety organization VVN and Shell BrandBase came up with the hip-hop song The Boss (featuring the popular rapper Monsif) that teaches kids in ...
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to come up with the most fitting, amusing, and memorable Chinese names from a pre-defined list of British places, events and things. The effort generated 13,000 name suggestions over 10 weeks. Nearly 30 million Chinese watched the campaign’s launch video, 2 million visited the microsite, and upward of 300 million were reached via mobile channels Weibo and WeChat. Check out this nice tongue-in-cheek case video for more info.