Waitrose – Live from the Farm

18 April 2016 | Fastmovers

Modern shoppers want to know where their food is coming from. With this in mind Waitrose developed the charming and relevant omnichannel campaign Live from the Farm. For an entire week the grocery store chain streams live from three farms on the beautiful English countryside. The footage is also airing on digital boards at train stations, is turned into print ads and the best parts being turned into TV commercials that are airing the same day.