Google – Project Glass
Where most tech companies try to keep their strategy secret, Google chooses to launch a social media marketing campaign to give the world a glimpse of their augmented reality ...
This spot-on activation by non-profits WildAid and CHANGE in Vietnam generated an insane amount of press coverage from a single installation. In celebration of the Lunar New Year Vietnamese citizens were urged to make a positive start by protecting rhinos, pangolins and elephants that are killed to supply the demand for illegal products. Real-life statues of the three wounded species kneeled ‘in prayer’ to Buddha at the Vinh Nghiem Pagoda in Ho Chi Minh City to raise awareness about the devastating impact of the wildlife trade.