Xbox – Tomb Raider Survival Billboard

16 November 2015 | Durables

Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, were voluntarily locked up in survival billboard for 24 hours and subjected to arctic cold, strong winds, snowstorms and intense heat. The event was broadcasted live on the campaign site and people watching had a vote in the order of the punishments. The last one standing won a trip inspired by Rise of the Tomb Raider. Probably to Siberia. Or worse…

26 November 2013 | Durables

Fiat – Italian Masterpiece Project @ LA Auto Show

For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful ...
04 November 2019 |

Nike – Just Do It HQ at the Church

In partnership with the local community, Nike has transformed a previously shuttered church into a stunning cultural heaven for basketball, inspiration and the ultimate training program to help Chicago’s ...
24 September 2015 |

The Staropramen TapWriter

In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: ...