ASICS – The Big Chase

13 February 2017 | Durables

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand invited 60 runners, including journalists and influencers, for an epic adventure in the streets of LA. A 5K urban running course was filled with suspense, gangsters, classy ladies and jazzy tunes that took them back to the Hollywood of the 1940s and ’50. Pretty cool brand experience.

 

24 September 2014 | Durables

IKEA – Climbing Wall Stunt

IKEA promoted the opening of its 30th store in France with this awesome  outdoor installation. In front of the cathedral in Clermont Ferrand the Swedish retailer built an IKEA ...
27 February 2019 |

IKEA – The Good Ship

As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows ...
18 January 2012 |

IKEA – A Voyeur’s Dream

Nice guerilla campaign with a Big Brother twist in the Auber metro station in Paris. For six days five adults lived in a fully furnished 52 square meter show ...