Baywatch – The Slow Mo Marathon

In the same week Nike tried to break the 2 hour marathon barrier, in Los Angeles the marathon motto was ‘go slow like a pro’. To create a buzz around the new Baywatch movie Paramount Pictures organized the world’s first Slow Mo Marathon, a referral to the slow motion packed opening credit of the iconic 90’s series. The stars of the movie ran side by side with regular people in a .3-kilometer run in which goofy facial expressions were far more important than pace.