Shell & VVN – The Boss (featuring Monsif)
In cooperation with the Dutch traffic safety organization VVN and Shell BrandBase came up with the hip-hop song The Boss (featuring the popular rapper Monsif) that teaches kids in ...
To raise awareness around the preservation of wild bees, French agency BETC transformed its yearly social responsibility report into an insect hotel. Special versions were printed on water-proof mineral paper pages which recipients can use as building bricks for a home-made shelter for bees. Though most beekeepers will probably disagree with the actual usefulness, Bee’n’Bee is a powerful display of BETC’s creative thinking power and an original education tool.