Mini – Short Cut Billboards
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn Borg. To create a bit of a buzz the Swedish sports fashion brand opened a pop-up store in Amsterdam where you could swap drugs for workout gear. Visitors traded their joints for a piece from the limited edition sportswear collection.