Allianz – Amateur Replay
As sponsor of famous stadiums Allianz over the years has become a household name in professional football. To increase their brand presence in the world of amateur soccer the ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary art collections. To stir up interest the museum and its agency Marcel created a miniature model of the Centre and seeded it among tourist shops near Parisian landmarks, accompanied by enthusiastic street sellers. The miniature included a QR code on its base. When scanned with a phone, Google Maps would lead the buyer straight to Centre Pompidou.