Coca-Cola – The Personalised Road
Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that ...
In this campaign Coca-Cola Israel mixes two social worlds that kids love: Facebook and summer events. The company hosted a range of summer activities where teenagers were able to activate Facebook posts just by looking at Coca-Cola’s FaceLook machine. The facial recognition technique identifies the user and posts an automatic comment which relates to the activity. A innovative way to share summer fun with friends!