Dove – Image Hack

20 April 2017 | Fastmovers

The photoshopped dream world in advertising images has created a false idea of what a beautiful woman should look like. Dove and its Danish agency Mindshare wanted to change this from the inside by ‘hacking’ the world’s biggest photo library, Shutterstock. From January this year photographers throughout the world flooded Shutterstock with their own, non stereotypical images of beautiful women. On International Women’s Day Dove encouraged agencies and advertisers to use these images in their ads. 42 brands came on board, 1729 images were downloaded and it generated 40 million media impressions. Not bad for a $10,000 campaign.

 

29 November 2016 |

Desperados – Bass Drop

This one by Desperados is one of the wildest marketing stunts we’ve seen in a while. The brand teamed up with DJ Mike Cervello and organised a party in ...
30 April 2014 |

Paulig – Muki

For many people the coffee cup is like an inseparable friend. That inspired Finnish coffee roastery company Paulig to find a way to put a new spin on the re-usable ...
02 December 2013 | Fastmovers

Beldent – Almost Identical

An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of ...