Pocari Sweat – Lunar Dream Moon Capsule
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...
Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your drink. It’s created and developed by BrandBase. A huge amount of free publicity in Dutch and international media resulted in a publicity climax: for this great innovation Heineken got nominated for a Nobel Prize!