HEMA – CROP CiRCLE STUNT

14 November 2014 | Fastmovers

For the seventh time in a row the Dutch population elected retailer HEMA as the most indispensable brand. To celebrate this fact BrandBase came up with a stunt starring HEMA’s iconic smoked sausage. On a farmland nearby Schiphol Airport appeared a five hectares large crop circle in the shape of the smoked sausage. The eye catcher generated a lot of exposure in the Dutch Media.

14 April 2015 | Fastmovers

Dove – Choose Beautiful

Average or beautiful? In this confronting experiment Dove let’s women in San Francisco, Shanghai, Delhi, London and Sao Paulo decide for themselves. The message: feeling beautiful is a personal choice. The ...
13 November 2013 |

Lidl – A Restaurant with a Secret

September 13th 2013. Overlooking Stockholm’s harbour Sweden’s first pop-up restaurant Dill opened its doors. 2-Michelin star chef Michael Wignall served a stunning nine-course meal at a cut-throat price. In no ...
09 July 2010 |

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...